ABOUT THE 2019/2020 COME OUT & PLAY GUIDE
Windsor-Essex is a unique and special one that has all the amenities you could ask for and is also the most socially progressive. This is apparent in our local businesses, friendly and welcoming people and vibrant LGBTQ2S+ community.
The Come OUT & Play Guide has been at the forefront of the Windsor-Essex LGBTQ2S+ scene for the past 6 years. By maintaining our strong community presence, the Come OUT & Play Guide has become the premier choice for businesses and organizations looking to reach not only the Windsor-Essex LGBTQ2S+ consumers but LGBTQ2S+ travelers from Michigan, Ohio and across Ontario.
Now celebrating its 7th year of publication, we invite you to be a part of the Come Out & Play Guide, our area’s hottest and best publication to reach savvy LGBTQ2S+ residents and travelers. The guide is an important resource for the Windsor-Essex region, from shopping to service organizations, from nightlife to health & wellness, from counselling to spas, from arts/theatre to restaurants, the Come OUT & Play Guide has it all!
As an advertiser in the Come OUT & Play Guide, it will help position your business in a dynamic market by:
▪ Expand your business demographic reach and establish new business.
▪ Send a positive message to your company employees and customers.
▪ Create a positive marketing connection to a brand loyal audience.
▪ Give you an edge over your competition through new audience exposure.
We love the Windsor-Essex region, and we know it intimately. We know this market inside and out and what makes people tick. Marketing and advertising experts agree that no two markets are alike and we are no exception. We can help bridge your brand to the LGBTQ2S+ local area consumers and out-of-town visitors.
We will be distributing 10,000 digest-sized full colour glossy guides and we mind where every copy is distributed to make sure it ends up in quality hands and is not a wasted exposure. We ensure that someone picking up this publication is a local LGBTQ2S+ resident or out-of-town traveller from either and that this presents a new business relationship opportunity for our area and advertisers. Thus, we have a two-pronged distribution method:
IN TOWN DISTRIBUTION
▪ All Participating Advertisers (throughout Windsor-Essex)
▪ Caesars Windsor Tourism kiosk - Downtown
▪ Pelee Island Winery Information Centre (Kingsville)
▪ Provincial Tourism Office (Downtown Windsor)
▪ Tourism Windsor-Essex kiosk (Downtown)
▪ Waterfront Tourism Windsor-Essex kiosk (Windsor)
▪ Windsor-Essex Pride Fest office (Windsor)
▪ Ferndale Pride (Ferndale, Michigan)
▪ London Pride (London, Ontario)
▪ Motor City Pride Festival (Detroit, Michigan)
▪ Provincial Tourism Office (Tilbury, Ontario)
The Come OUT & Play Guide will also be supported online with a business directory complete with pictures, description and contact information. In addition, a printed version will also be distributed at the 2019 Windsor-Essex Pride Fest at Lanspeary Park on Ottawa Street in August with an annual attendance of over 6,000 attendees.
Size of LGBTTIQ Market And Buying Power
▪ A recent study by the International Gay and Lesbian Chamber of Commerce and Nation Post pegged the
buying power of the LGBTQ community in Canada at just over $100 billion, which is 10% of the $1trillion
Canadian consumer market.
▪ A majority of LGBTQ couples live in a dual-income household with no children. As a result, 76% of LGBTQ
household in comes are above the national average, which fuels their high level of disposable income.
▪ LGBTQ Canadians are more likely to seek out companies that advertise to them and are willing to pay
higher prices for premium products and services .
Advertising And Brand Loyalty
▪ 65% prefer products or services from companies that support non-profits or charities serving the LGBTQ
community over competing products or services that do not.
▪ 55% of LGBTQ consumers choose to do business with companies that they know have a commitment to
diversity and equal treatment of employees, versus 34% of non-LGBTQ.
▪ Companies or organizations advertising in LGBTQ media or sponsoring LGBTQ non-profits/charities
favourably influence 72% of LGBTQ consumers.
▪ An estimated market of 1.8 million LGBTQ travellers spent on average $1,131.00 per trip
▪ LGBTQ travelers spend nearly twice as much per trip as their straight counterparts ($1,131.00 vs $597.00)
▪ LGBTQ travelers are almost twice as likely to go on vacation or leisure trips as the general public.
▪ LGBTQ travelers are more likely to travel frequently; on average those who travelled took 4.6 trips.
▪ Total value of North American LGBTQ travel and tourism is estimated at more than 65 billion dollars.
▪ LGBTQ Canadians spend more than 9 billion on travel and tourism with 5.4 billion dollars spent in Canada
▪ LGBTQ consumers are nearly 3 times more likely to possess a valid passport.
** Information provided by Travel Gay Canada, Protean Strategies, Community Marketing Inc, Harris Interactive & WITEK COMBS Communications.